What Is Meant By The Term Positive Psychology - 1324 Words

Some would ask, what is meant by the term Positive Psychology? One idea to explain this term is it is the focus or study of people who use their strengths and good virtues to focus their lives on, and not become bogged down by the negative all around them each day. I was talking with a friend the other day and they were asking me what classes I was taking this term, and when I told her she had this puzzled look on her face. She asked me, â€Å"why would you take a class about that, you are a happy person, don’t you know what makes you happy?† I laughed and said yes, but I want to find out more about how others, and more importantly children, see the world and all that life brings and how I can help encourage them to live a happy fuller life, as well as keep my focus clear as well. We all have both good and bad things happen to us and around us in our lives, but it is what you chose to hold on to, and what you chose to let go of, is what makes our life a happy one or ju st a mear assistance here on the earth. Living our lives full of positive emotions can bring many advantages and benefits along with it. If we picture our life as a flower, or any delicate form you would think of, what would you want for the flower to have it be the best it can be? You would want to give it the best of everything right, the best water the best sunlight and atmosphere to have it grown and last as long as it could. Well our lives can be the same way. If we are living with positive emotions we willShow MoreRelatedThe Values Of Humanistic Psychology767 Words   |  4 PagesHumanistic Psychology is its emphasis on human potential for growth. The perspective is hopeful one. It does not mean that humanistic psychologists overlook challenge and darkness in people’s lives (see Hoffman, 2009). I believe that our choice to value individual potential for growth and actualization provides openings for discovering the value(s) of challenges we face in life. Hoffman, E. (2009). Rollo May on Maslow and Rogers: No theory of evil. Journal of Humanistic Psychology, 49(4) 484-485Read MoreRichard Layard stated that ‘happiness comes from outside and within’.1090 Words   |  5 Pagesï » ¿Richard Layard stated that ‘happiness comes from outside and within’. Happiness is described as a positive feeling that ranges from Joy to contentment. Everybody would like to be happy. It is believed that people who are happy are more successful, productive, have better relationships and better health. We would like to maintain these feelings when we have them. Richard Layard uses the terms ‘outside’ and ‘within’ to describe where happiness comes from. ‘Outside’ factors include influences likeRead MoreIdentifying The Neural Substrates Of Procrastination Essay1368 Words   |  6 Pagesconducted in order to see what neurologically causes procrastination. It is known that millions of people across the world tend to procrastinate on projects, and these researchers were interested to see what causes it neurologically. The idea of procrastination is becoming a phenomenon among researchers and more and more are trying to study it. The experiments took place at Southwest University in China and approved by the Instituti onal Review Board of the Faculty of Psychology. The participants wereRead More Mental Healing: Does Positive Thinking Act Upon Brain Neurons to Improve Health?1390 Words   |  6 PagesMental Healing: Does Positive Thinking Act Upon Brain Neurons to Improve Health? Almost all of us have heard of a scenario such as this one: A woman battling cancer has lost almost all hope of recovery. She has not been able to turn to her family for support for fear of their reactions to her illness. One morning she finally breaks down and tells her husband about the cancer. Instead of being devastated and turning his back on his wife, the husband supports the wife, every step of the way, andRead MoreAbraham Maslow And The American Psychological Association1729 Words   |  7 Pagesto be hard-wired in the human species. They are arranged hierarchically, with self-actualization referring to people’s desire for self-fulfillment, namely, the tendency for them to become actualized in what they are potentially. This tendency might be phrased as the desire to become more and more what one idiosyncratically is, to become everything that one is capable of becoming (Maslow, 1943, p.22). Maslow’s 1943 paper mentions cognitive needs such as the desire to kno w and to understand, and alsoRead MorePsychoanalysis : The Height Of Academia Essay1635 Words   |  7 Pageswouldn’t exactly put it on a pedestal to measure my work against†¦ Sigmund Freud: What are you proposing? Is Psychoanalysis not the height of academia in your time? Martin Seligman: Only if the height of academia includes the isolation of most psychoanalytic ideas as well as psychoanalysis losing its place within psychiatric education (Hoffman 2010). A lot of psychoanalysis has gone unacknowledged in my era, outside of psychology within pop culture (WYCCWYC). Much of this has to do with your first and onlyRead MoreThe Study Of Psychology And Psychology984 Words   |  4 PagesFirstly, it is important to know what is meant by the term â€Å"science†, and then to establish whether psychology adheres to this. The Oxford English Dictionary defines science as â€Å"the study or knowledge of the physical world, based on observation and experiment†. This immediately raises issues about this debate as many areas of psychological research do not involve the observable. For example, the areas of Clinical and Counselling psychology rely on a patient’s thoughts and feelings to help determineRead MoreAbraham Maslow s Influence On Psycho logy1159 Words   |  5 Pagesthe founders of humanistic movement in psychology in late 1950 s. Maslow held a great deal of importance for personal freedom and individuality which would help define psychological health. Maslow felt that psychology before his time was primarily focused on people’s ailments and faults in their personalities. In an interview, Being Abraham Maslow with Warren Bennis, he stated that their was a â€Å"huge, big gaping hole in psychology.† When researching psychology was looking for important and preciousRead MoreIm an Immigrant and Im a Human1197 Words   |  5 Pagesincluding my dedication to studying these processes through the lens of psychology, sociology, and education. At University of Guam (UOG), I dove into my first learning of theories, practices, and issues in the field. Among the many academic opportunities, the highlights of my college career involved instigating ideas, and conducting and presenting research that meaningfully added to the current body of knowledge. In my psychology senior project, I initiated a study that investigated the effects ofRead MoreAttachment Theory Essay1152 Words   |  5 PagesChris Livoti 3/5/13 IB Psychology Mrs. Urso John Bowlby is the pioneer of the attachment theory and worked with children who had been separated from their parents during World War 2. 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Smart Metrobus Stops Free Essays

Reduce the traffic The metrobus system, which IETT has effectuated in order to reduce the traffic density at the main arteries of traffic in Istanbul and to provide quick and comfortable transportation, primarily started to serve at Topkapi-Avcilar route. * To encourage more use of public transport The metrobus system, which reduced the Access time of Topkapi-Avcilar to 22 minutes, it  was 67 minutes previously, will be extended to Beylikduzu at the European side of Istanbul and to Kozyatagi the Anatolian side of Istanbul. One bus can carry   600. We will write a custom essay sample on Smart Metrobus Stops or any similar topic only for you Order Now 000/day. The number of people that  typically travel in a car –  making bus travel greener and reducing congestion on our roads. Metrobus  improves reliability and more people will be encouraged to leave the car at home and use the bus more often. The metrobus system, which displays further development potential than other express lines; whose investment and operation costs are absolutely lower than other railways; whose establishment is completed in a shorter time relatively, has primarily reduced the traveling period, providing time saving. Since the vehicles move on their specific road, the accident rate and risk reduces. High-tech devices within the system provide a safer and more comfortable travel. By means of its environment-friendly engines, the emission rates reduce drastically and the hybrid engine provides approximately 40% fuel savings Its drawing near alongside the stop facilitates the disabled travelers to get on the metrobus. Operational Capabilities * Intelligent Metrobus Signs provide; * Real time travel information at high-use bus stops Timetables, route maps and local area maps * Need minimum maintenance and have a long service life * No need excavation, easy fitting * Promoting more people to use public transit * Audiable signange fort he visually impaired * Save %75 energy more than traditional stops * Solar-powered system, friendly to environment * Can be used as a lighting and 220 Volt AC power supply in case of emergency or natural disaster * Can call emergency with the emergency/panic button Intel ligent metrobus sign system should be designed to withstand malicious use (A push button also triggers an audible message of the same information to help passengers with a visual impairment) . User Classes * Public: people who are using metrobuses searching which line they will use, arrival time of the metrobus or looking at the city map. * Maintenance personnel: people who service, adjust, maintain and repair equipment STAGE 2: OPERATIONAL CONCEPT FORMULATION * Existing metrobus stops  are being  upgraded and some new metrobus stops  built along for future metobus routes. This ensures that passengers have reduced waiting times and easier  access to buses. * LCD displays on metrobus stops show arrival, departure and estimated time of arrival calculation information based on the vehicle tracking data. This tracking information is provided using satellite signals from the Global Positioning System (GPS) . The data is transferred to the control centre by GPRS communication. * Positions of all metrobuses are tracked so that predictions of arrival times on  information displays at metrobus stops are continually updated. The metrobus stop acts as an active environmental sensing node, powering itself through sunlight and collecting real-time information about the surrounding environment STAGE 3: OPERATIONAL CONCEPT FORMULATION * Main task The system would provide real-time information on LCD display screens at these stops. The information indicate the fixed route of the metrobuses on graphic maps, the number of stops and the estimated time before arrival. * Human Task The user will be able to check his current location, closest metrobus stop’s location and name and all metrobus lines and their routes. And there will be a panic buton to be used just in case of an emergency ( will be located to a certain level of height in order to be kept away children’ reach). Different views of system * Physical view * The size of the Metrobus Stop is modular and adjustable depending on the number of people using the bus stop at the specific site. * Schedules and timetables for each route are visible on LCD screens and there will be 2 LCD screens located the midpoint of the distance between 3 doors. The navigation positioning device (GPS) retrieving current vehicle geographic longitude and latitude coordinates from the received satellite signal * The position data transfers to Metrobus Stop Control Center * Compute a distance from the current position to a next target position value and the current geographic longitude and latitude coordinates * Analyzes the current vehicle speed based on a basic vehicle speed, and sends the analyzed speed data and the computed distance data to ETA (estima ted time of arrival) unit. Compute parameters for adjusting a remaining distance and the remaining distance based on the received data * And determine the remaining time to the next stop according to the remaining distance to the next target position value and vehicle speed. * The data is transferred to the Metrobus Stop by GPRS communication Using the Metrobus stop, public transit operators can provide passengers reliable estimated time of arrival predictions, achieving greater passenger satisfaction and significantly improving their public image. A Global Positioning System unit would be installed on every metrobus to send real time information to the metrobus stop display via satellite. STAGE 4:CONCEPT DEMONSTRATION AND VALIDATION * The concept of design which is chosen during concept exploration is now modeled, simulated and model tests are performed. * Making sure that the proposed design encourages more people to use public transport is the major phase of this stage. Questions should be answered are; * Does the desing concept meet requirements for operating, maintaining and supporting the system? * Does it meet safety and personal training requirements? Personnel Requirements The stuff who are responsible with servicing ans maintaining are required to have necessarry technical knowledge and go through training programmes that may be necessary to bring their skills up to required levels STAGE 5: FULL-SCALE ENGINEERING DEVELOPMENT Products are not only tested by consumers, but also will be tested during the process of design and manufacture. Usabbility Testing and Reference of Testing Results * Intelligent metrobus stop provides timely passenger information based on fast and effective communications. In average, the connection is established in less than 0. seconds, instantly providing accurate information on metrobus status. * When the metrobus passes through a tunnel, the global positioning device  Ã‚  is not able to transmit and receive signal to and from the satellite  . and therefore, could not retrieve the current vehicle geographic longitude and latitude coordinates and the current vehicle speed to result in incorrect annou ncement of arrival at a next stop by the metrobus stop announcing system * Pressure and strength test are applied on the intelligent metrobus stops. * The metrobus stop shelter material is made from 99. 9% uv protection policarbonate. serlite Polycarbonate Selter prevents the transmission  of more than 99. 9% of harmful UV radiation, measured to   standard ISO 9050:2003. Its co-extruded UV barrier protects the   sheet from UV degradation and discolouration. It remains stable  under extreme climatic conditions (-20 ° to +120 °C). Shelters also stop the rain. * Laserlite Polycarbonate  Roofing is self extinguishing, stops the spread of flame   and also has excellent fire resistant properties. Therefore, this   product complies with many fire related tests, including Heat and   Smoke Release   Rates   (AS/NZS   3837:1998) STAGE 6: PRODUCTION AND DEPLOYMENT Users don’t need any training period. Training is only for technical service and operator workers. A timetable is available for convenience, and there is a slot for advertisement in order to create a surplus in cash flow, allowing more metrobus stops to be built. The technology would enable people to leave their cars and encourage more people to use public transport. Changes that should be made for later versions will allowed you to check your e-mail, share community information on a digital message board or monitor the local air quality. STAGE 7 : OPERATION AND MAINTENANCE The system require minimum maintenence and have a long service life. 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Man Enough A Look At Male Oriented Advertisising Essay Example For Students

Man Enough? A Look At Male Oriented Advertisising Essay Rich Ceccoli Ceccoli 1Dr. SterlingEffective WritingNovember 10, 2000Man Enough?Advertising plays an essential role in our society today. On some levels, it shapes us into the people we are by implanting in our minds certain ideas of what we should own. Advertising agencies are out to strike a nerve or hotspot in our consumer driven minds that will lead us to buy whatever product they may be selling. In recent times we can see a rather disturbing and not so subtle advertising strategy developing. Agencies are associating their products with masculine homilies such as sex appeal and the male competitive drive. The new trend among ads and commercials is to question the consumer’s masculinity and align their product with masculinity. We will write a custom essay on Man Enough? A Look At Male Oriented Advertisising specifically for you for only $16.38 $13.9/page Order now Men are very concerned with their sex appeal and how women view them. Many new ads are sending the message that their product carries with it the essence of sexiness. A perfect example of this is a â€Å"KOOL† cigarette ad in Playboy magazine. The ad depicts an overly crowded bar packed with young attractive people. In the back of the room there is a sign that says â€Å"BE KOOL,† which jumps right out due to its green lighting. Everyone in the bar is preoccupied Ceccoli 2with conversations except one girl. She is a very beautiful twenty-something brunette with a very seductive and hypnotic look on her face. She is locked in a dead stare with a man’s hand holding a KOOL cigarette. The only part of the man showing is his hand and forearm and it is clearly apparent that this girl is staring at it. The add is basically saying that this girl singled this guy out of a packed crowd just because he smokes KOOLs. The fact that she is staring at his hand and not him is ve ry interesting. The girl in the ad cares nothing about the man holding the cigarette or any other men surrounding her. She is simply entranced by the cigarette itself. The ad agency is directly aligning its product with sex appeal. Not only does this ad say â€Å"Smoking KOOL makes you look sexy,† this ad says â€Å"KOOL’s ARE sexy.† Another ad that takes the exact same approach is a recent Levi’s television commercial. The commercial is about 30-45 seconds long and it features numerous women that live in the same apartment building. Each scene displays a different woman doing something drastically destructive to their apartment. One woman even cuts into her wall with a chain saw. Each time one of the women destroy something the commercial cuts to the repairman (landlord, superintendent) who receives a beep on his pager. Throughout the commercial, one accident after another, this repairman goes to the Ceccoli 3women’s rooms to make repairs. Surpris ingly enough, each room that he visits is inhabited by an unusually attractive young female. Every time the repairman enters or leaves a room to respond to a call the woman will look glare at his jeans. The ad ends with this as he receives another page and says, â€Å"God, this place is falling apart.† This ad is absolutely ridiculous. The advertising agency is actually telling you that these jeans are so sexy that women will destroy their personal property just to look at them for a short while. To be adored and desired by women is something that every man dreams about. The man in the ad is depicted as the most desired man on the planet and if the ad agencies can make someone feel that these jeans will work the same wonders for them, well then they will definitely have another customer. .ua51ba264cf48e6fa7cb79d1a547e18f4 , .ua51ba264cf48e6fa7cb79d1a547e18f4 .postImageUrl , .ua51ba264cf48e6fa7cb79d1a547e18f4 .centered-text-area { min-height: 80px; position: relative; } .ua51ba264cf48e6fa7cb79d1a547e18f4 , .ua51ba264cf48e6fa7cb79d1a547e18f4:hover , .ua51ba264cf48e6fa7cb79d1a547e18f4:visited , .ua51ba264cf48e6fa7cb79d1a547e18f4:active { border:0!important; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .clearfix:after { content: ""; display: table; clear: both; } .ua51ba264cf48e6fa7cb79d1a547e18f4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua51ba264cf48e6fa7cb79d1a547e18f4:active , .ua51ba264cf48e6fa7cb79d1a547e18f4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .centered-text-area { width: 100%; position: relative ; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua51ba264cf48e6fa7cb79d1a547e18f4:hover .ctaButton { background-color: #34495E!important; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua51ba264cf48e6fa7cb79d1a547e18f4 .ua51ba264cf48e6fa7cb79d1a547e18f4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua51ba264cf48e6fa7cb79d1a547e18f4:after { content: ""; display: block; clear: both; } READ: Homeless EssayThe masculine homily of keeping up with the competition seems to be a highly effective advertising method. A shining example of this can be seen in a very recent commercial for the new online brokerage firm â€Å"Ameritrade.† This ad is about 45sc-Min long and it displays a cocky young stockbroker making his way through an airport. He is talking on his cell phone and from his conversations and the way he talks down to people the viewer assumes that he is very well to do and knowledgeable in his field. He takes a seat next to an ordinary looking gentleman. They begin discussing stocks and Ceccoli 4the second man dazzles this cocky young broker with his ability to watch the market as it moves and his easy access and fair price for trading. The cocky young broker has a very defeated look on his face and is almost reluctant to hear the explanation of Ameritrade. It can be ascertained that this young broker was outright angry and embarrassed that he was educated on what he thought to be his field of expertise. The ad is saying that Ameritrade can give even the average person an easy and effective way to maneuver around the market, and that even the likes of an experienced broker can be lost without it. Another commercial that appeals to the masculine need for competition is a recent milk commercial. The commercial is aimed to reinforce the fact that milk has high nutritional value and strengthens bones and muscles. Strength and the ability to overpower ones fellow man has always been synonymous with masculinity. The commercial takes place in a diner where three very docile looking old men drinking milk with their breakfast. Sitting a few booths away from them are three extremely large and menacing looking men. The old men begin catapulting little chunks of food at them with their spoons. All of the men stand up and approach each other until they finally meet in the middle of the aisle. A short standoff ensues and one of the burly men looks at the old man and says Ceccoli 5â€Å"What?,† as if to say â€Å"what are you going to do old man?.† A second later the old men head butt the three large men and render them unconscious. The idea this commercial conveys is that mil k will increase your chances of victory in a fight despite what the odds may be. It is basically saying that with strength and a little testosterone driven fortitude a man can overcome anything. A man’s insecurities over his masculinity can compel him to do anything he can to prove himself. Advertising agencies use masculine homilies to lead us to believe that their products are manly products and in buying their products we can prove ourselves as men. It’s a little depressing to think that we have come to a point in marketing where our possessions define the people we are. English Essays

Speak by Laurie Halse Anderson Essay Example

Speak by Laurie Halse Anderson Paper Imagine that you were depressed and didn’t talk about your problems. You find out that art is a way that you can express your feelings. In the novel Speak, by Laurie Halse Anderson, Melinda expresses her emotions through her artwork. Melinda’s art shows how she grew when she spoke through art. Melinda’s artwork shows how unpleasant her life is. After the pep rally when Melinda was knocked down the bleachers. She drew an art project in Mr. Freemans class and says Ive been painting watercolors of trees that have been hit by lightning. I try to paint them so they are nearly dead, but not totally (Anderson 30-31).The trees that Melinda is painting are getting struck by lightning. The lightning that struck her is all of the kids at school who make fun of her and her ex-friends that ignore her.Melinda and the tree are both getting hurt in some way. Next, when Melindas in Mr.Freemans art class and tries to make her tree look real. â€Å"But when I try to carve it, it looks like a dead tree, toothpicks, a child’s drawing. I can’t bring it to life. I‘d love to give it up. Quit. But I can’t think of anything else to do, so I keep chipping away at it† (Anderson 78).Melinda carving the linoleum block symbolizes her social status. Her status ri ght now is going down hill just like her drawing, and she wants to give up, butshe doesn’t because there nothing else to do. Melindas art shows how she was not doing so well in school. We will write a custom essay sample on Speak by Laurie Halse Anderson specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Speak by Laurie Halse Anderson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Speak by Laurie Halse Anderson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Melindas artwork represents the progress that she has made. When Melinda was in biology she draws a picture. While in biology class Melinda is passing her notebook back and forth with David and she draws a picture of Ms. Keen as a robin and David draws a branch under her feet and slides the notebook back to me. and she tries to connect the branch to a tree. It looks pretty good, better than anything I have drawn so far in art† (anderson 109-110). This shows how in order for her tree to grow s

A Technical Essay on the Composition Techniques used in Sibelius Symphony 2 essays

A Technical Essay on the Composition Techniques used in Sibelius Symphony 2 essays The second symphony written by composer Jean Sibelius {1865-1957} is one of the best examples in classical music of advanced compositional techniques such as melodic variation, tonal transitions, imitation, and suspension. Written in basic four-movement form (Allegretto, Tempo Andante/ma rubato, Vivacissimo, and Finale), Symphony #2 provides the listener with a fluidity of motion, which constantly engages the ear. The first movement in Sibelius Symphony #2 is written in the key of D major, uses A-B-A form, sets the tonal foundation for the rest of the symphony by incorporating sub-dominant and dominant chord progressions, and demonstrates ingenious suspension and transition techniques. The most noticeable and repeated element of Allegretto is the dominant and sub-dominant chord progression of I (tonic), IV (sub-dominant), V (dominant). First used by all strings in the opening measures of the movement, this progression is continually being played by the low strings (Cellos and Basses). Sibelius writes this movement in A-B-A form so of course each section of this movement has certain characteristics. The first section of the movement (A) opens with the strings playing an expressive style known as Coll`e while stating I, IV, V, I. The oboe plays the melodic material throughout this section, with the flute playing a legato accompaniment line. Also characteristic of section A is the use of 4s to carry the melodic line (horns, oboe, flute, and clarinet). The transition from section A to section B, and the transition from Major to Minor, is made by the clarinet. In section B the melodic line is at first carried by the flute with the oboe and/or clarinet, then the strings take over until a dramatic pause at measure . After the 2 Â ½ beats of rest the strings come back once again with a dominant chord (V). The melody is then tossed around between the woodwinds and strings until after a brief cut-time section t...

9 recursos para hacer frente a la deportacin

9 recursos para hacer frente a la deportacin Todos los extranjeros, incluidos los residentes permanentes legales, pueden ser deportados por mà ºltiples causas. Cuando un inmigrante est en un proceso de deportacià ³n, o se ha dictado en su contra una orden de salida de Estados Unidos, tiene a su alcance una serie de recursos frente a la deportacià ³n que puede utilizar. Deber elegir entre los mismos segà ºn las caracterà ­sticas especà ­ficas de su caso y de su situacià ³n. 9 recursos frente a la deportacià ³n de inmigrantes 1. Salida voluntaria: es una modalidad de alivio discrecional de la deportacià ³n. Es decir, una corte en audiencia o las autoridades migratorias tienen libertad para decidir si la conceden. Permite que un extranjero abandone EEUU sin el estigma de la deportacià ³n. Pero su gran ventaja es que permite al inmigrante, una vez que se encuentre de regreso en su paà ­s, solicitar una visa para regresar a EEUU, que podr ser concedida o denegada, segà ºn las circunstancias de cada caso. 2. Cancelacià ³n de la deportacià ³n (conocida como relief of removal en inglà ©s) es otro recurso frente a la deportacià ³n de inmigrantes. Los requisitos para solicitarla varà ­an segà ºn el caso: si se es un residente legal permanente, si no se es, o si es una và ­ctima de violencia domà ©stica. En ningà ºn caso la persona que solicite la cancelacià ³n de la deportacià ³n puede haber sido condenada anteriormente por haber cometido una felonà ­a o delito agravado. 3. Asilo: puede ser un recurso frente a la deportacià ³n. Se puede conceder a las personas que acrediten que no pueden regresar a su paà ­s porque allà ­ han sido perseguidos o teman por motivos fundados que puedan serlo por razà ³n de su opinià ³n polà ­tica, raza, religià ³n, nacionalidad o pertenecer a un determinado grupo social. Entre los requisitos mà ­nimos para que el asilo se conceda se encuentran el haberlo solicitado en el plazo de un aà ±o a contar desde la fecha de entrada en EEUU, no haber sido condenado por una felonà ­a o delito agravado y no ser un riesgo para la seguridad nacional. No debe confundirse el asilo con el aplazamiento de la expulsià ³n (withholding of removal, en inglà ©s), que es una proteccià ³n temporal. Para que se conceda el inmigrante debe demostrar durante el proceso de deportacià ³n que, si regresa a su paà ­s, existe una probabilidad de que ser torturado que es mayor a la de que no lo ser. Si consigue probarlo, el aplazamiento de la expulsià ³n deber necesariamente ser otorgado. 4. Ajuste de estatus: es un proceso por el que un extranjero adquiere la condicià ³n de residente permanente legal. En el caso de una deportacià ³n, durante el proceso el inmigrante puede solicitar al juez que ajuste su estatus, siempre y cuando el interesado cumpla una serie de requisitos. Salvo excepciones muy concretas, no se concede el ajuste de estatus a personas contra las que con anterioridad se dictà ³ una orden de deportacià ³n. 5. Mocià ³n para reabrir un caso: se presenta ante un juez de inmigracià ³n cuando el inmigrante tenga acceso a una nueva prueba que sea importante y que no tuviera a su disposicià ³n durante la audiencia de deportacià ³n. Deber presentarse en los 90 dà ­as siguientes a la orden final de deportacià ³n. Esta mocià ³n no suspende la ejecucià ³n de la deportacià ³n, que sigue su curso, a menos que la corte o el DHS acuerde un aplazamiento de la deportacià ³n. 6. Mocià ³n para revisar un caso de deportacià ³n: se presenta ante el Tribunal de Apelaciones de Inmigracià ³n, informacià ³n en inglà ©s (BIA, por sus siglas en inglà ©s). Su objetivo es que se revise el caso argumentando que ha habido un error en la aplicacià ³n de la ley o en los hechos. Deber presentarse esta en los 30 dà ­as siguientes al dictamen firme de la orden de deportacià ³n. Al igual que ocurre con la mocià ³n para reabrir el caso, aquà ­ tampoco se suspende el proceso ordinario de ejecucià ³n de la deportacià ³n a menos que una corte o el DHS ordene un aplazamiento de la misma. 7. Aplazamiento de la deportacià ³n (conocido como stay of removal en inglà ©s): es una suspensià ³n temporal de la ejecucià ³n de una orden de deportacià ³n. Es automticamente concedida en los casos de apelacià ³n, pero discrecional en otros supuestos. 8. Apelacià ³n administrativa: una vez que un juez de inmigracià ³n ha dictado una orden de deportacià ³n, el afectado puede recurrir la decisià ³n ante el BIA. Asimismo, si el Departamento de Seguridad Interna (DHS, por sus sigles en inglà ©s) no est de acuerdo con la decisià ³n del juez de inmigracià ³n, tambià ©n puede apelar. La decisià ³n del BIA en vinculante, es decir, debe ser obedecida tanto por el juez de inmigracià ³n que fallà ³ en primera instancia como por el DHS y el inmigrante. En dicha decisià ³n se puede confirmar la decisià ³n judicial original o cambiarla, es decir, puede dejar sin efecto la orden de deportacià ³n. En casos muy extraordinarios, el Procurador General de Estados Unidos puede alterar una decisià ³n del BIA. 9. Apelacià ³n judicial. En casos muy especiales se permite que un inmigrante apele la decisià ³n del Tribunal de Apelaciones de Inmigracià ³n (BIA) ante una corte federal. Todas las formas de alivio discrecional que corresponde al inmigrante probar que reà ºne los requisitos legales para que se le conceda el alivio y que se lo merece. La Corte tiene libertad para decidir si lo concede o no. En el caso de salida voluntaria no es necesaria la audiencia en Corte, ya que puede ser acordada por las autoridades migratorias. Consejos Si mientras dura la espera para presentarse en Corte si se produce un cambio de domicilio a otro estado, es posible solicitar un cambio de corte. Las revisiones de los procesos de deportacià ³n que se estn llevando a cabo en casos muy concretos y por decisià ³n de las autoridades migratorias suponen la no deportacià ³n del inmigrante beneficiado, pero a diferencia de recursos de alivio como el ajuste de estatus o el asilo, en esos casos el inmigrante no gana el derecho a una residencia permanente. En otras palabras, no va a ser deportado pero tampoco es legalizado. El presidente Obama autorizà ³ dos pequeà ±os alivios. Uno para Dreamers que cumplen con los requerimientos para solicitar la Accià ³n Diferida. El otro para familiares de militares mediante la parole in place. Beneficios y perdones Los inmigrantes con peticiones antiguas aprobadas pero que no finalizaron los trmites podrà ­an estar protegidos por la norma 245(i). Si se cree que se tiene derecho a este beneficio, consultar con un abogado. Si se produce una deportacià ³n, en algunos casos es posible pedir el perdà ³n I-212  y, posiblemente, otro perdà ³n al mismo tiempo para no tener que cumplir fuera de Estados Unidos todos los aà ±os del castigo. NOTA Este artà ­culo es meramente informativo. No es asesorà ­a legal.

Development Delay Essay Example | Topics and Well Written Essays - 3000 words

Development Delay - Essay Example The following sections of the current paper detail the characteristics of the child, his developmental delay, and some possible interventions that may be taken to help alleviate or totally resolve the problem. I. Description of the Child and the Disability The boy who is four years of age, internationally adopted from China at three months of age, demonstrates an obvious speech disorder and expressive language delay noted at 8 and 20 months of age, respectively. Based on his records, his mother conceived him at age 30, and was not hospitalized or medicated during pregnancy. Therefore, factors such as gender, heredity, and environment (Norbury & Tomblin, 2008) may be considered as the roots of the problem. The surrogate mother of the child, who has taken care of the boy since birth, serves as the main source of information and child support. The mother is a housewife who never goes out except to do some grocery or pay bills. Although the surrogate father willingly provides support to his wife, he is the only one working for the family, is usually out, and comes home at night after office hours. Therefore, aside from the mother, the child has no one to interact with at home. Nevertheless, he is very fond of the television, and replies to people when expected. Faced with a stranger or visitor, the child behaves normally. He interacts and replies with people of all ages, although like most kids, he interacts better with other children. Whenever a visitor comes in, the boy resumes his activity, and responds to the visitor whenever asked. However, he has a very notable speech defect. He does not demonstrate other symptoms of delay except for his speech. When asked what his name is, he responds correctly, but shows inability for proper pronunciation and overall speech. In particular, he has difficulty producing the /s/ in his name and sometimes pronounces /t/ instead or deletes it in other instances. Likewise, he tends to substitute the sound of /k/ to /ch/ and so on. When at play with other kids, the boy does not talk much, but moves and does things according to expectations. At home, when asked to do a chore, he is able to obey instructions such as turning on/off the TV, looking for his toy, arranging his toys in the bin, drinking water on his own, and wearing his slippers. However, he has to be fed when eating, or else he will not be able to finish his food. His motor skills are all right. He can dance, move, go up the stairs, run, use the swing, slide, and play in the sand. However, when asked to draw or hold a pencil, he writes with palmar-supinate grasp. When asked to report what he has done, he struggles with pronunciation of words, and often times cannot be understood. Nevertheless, he tries to express himself but is a little shy with strangers. Moreover, he misses to name things at times, and points at them instead. His sentences are wrongly constructed, and even though taught the proper way, repeatedly makes wrong word order, which res ults in being misunderstood especially by visitors and playmates. II. Support and Resources Needed The situation of the boy calls for the services of a speech therapist. Immediate assistance may be necessary to correct the problem. Likewise, relearning of sounds and acquisition may also help to alleviate problems with

A Social Need for Children with Special Need Essay

A Social Need for Children with Special Need - Essay Example From this paper it is clear that the inclusion of challenged children in the education system within the broader framework of special school is defined by accommodating infrastructure, expanding course curricula that take into account their special needs and a highly sensitive approach. The proactive participation of community, parents and various voluntary agencies become important factor in the rehabilitation of such children within the mainstream society. As the discussion declares special schools are important initiatives as it facilitates education to those children whose disabilities often obstruct their benefits from education as they are entitled for. The special schools cater to the numerous needs of children with disability with focus on severe intellectual disability and other models of developmental disabilities like dyslexia, learning disability etc. Kwiotek emphasizes that disability must be looked from the wider perspectives of social model. Thus, social structure, ins titutions, environment and attitude become major elements that impact the special needs of disabled children. The intellectual disabilities like cerebral palsy, dyslexia, autism are not easily identifiable in the early stage. They are therefore, often projected as behavioral problems of the students.  

Beer and Food Essay Example for Free

Beer and Food Essay Abstract As a consultant for many restaurants in California, I find myself re-visiting the establishments with a vast food menu and a wide variety of different beers that I can enjoy simultaneously. I prefer to engage myself in restaurants that are optimistic in their location, core values, menu selections, and bar environment. Not only is it important to sell good food and drinks, it is also fundamental to have team members that have integrity in their jobs. I was hired for a restaurant in Claremont, Heroes and Legends (131 Yale Ave. ), in order to evaluate their many beer selections in comparison to their menu offerings. My purpose in evaluating this restaurant is to enlighten other potential guests of suitable beer choices that will cut, complement or contrast their food preference in the establishment. I feel it is my duty to also inform the restaurant of the several food and beer items they offer that may open conversation for server suggestions ultimately lead to a great guest experience. Right in the heart of downtown Claremont there is a trendy restaurant by the name of Heroes and Legends bar and grill. This establishment seems to appeal to a demographic of all ages. With a brick-laid exterior and a name like Heroes and Legends, one would expect advertisements of stouts, porters and fine meats- drinks and foods of a rustic, colonial motif. Walking into the establishment I was immediately told that there was a self-seating method. The feel of the restaurant was warm and upbeat, welcoming a friendly and social attitude. One main focal point upon entering is the bar. Easy to find, it has stool seating and a well-varied selection of beers on tap. Eager to know all the beer selections, I opened the small ringed book sitting on my table. I counted a total of forty-seven beers that were being offered on the list. Some of these beers were of special availability, therefore the waiters and waitresses encouraged us to enjoy them while they last. Each one of these beers had a special quality to them. Of course the taste, alcohol percentage, and size are all special qualities, but each type of beer was served in different glassware. Some of the beers are served in a pint, medium, or large glass. Other beers are served strictly in pint glasses or 11oz glasses only. For example, Premium Belgian imports are served in 11oz flare glasses only, while other beer choices are served in medium schooner glasses or large 34oz mugs. As I scanned the beer menu, I was greeted by a server named Mike whose tasks also involved working behind the bar. To my surprise, this establishment does not designate one server to one section of tables; rather, each server helps one another with every task. Whether it is taking a drink or food order, or running the food out to the table, the restaurant had a total team effort feel. The menu had many food items varying from fish n’ chips to hearty entrees like sirloin steak and carried enough beers for customers to enjoy. As this was my first visit to Heroes and Legends, I asked my server to enlighten me with the establishment’s top 6 items on the menu. The waiter began with the top-selling Chicken Quesadilla, which was chosen to start off my meal. For one order of this appetizer, it is priced at $11. 95. Served hot with grilled chicken, sliced mushrooms, tomatoes, and onions topped with Cheddar and Jack cheeses with a side of guacamole, sour cream, and salsa. I paired this appetizer with a Hoegaarden Witbier for its smooth, refreshing, and crisp finish that won’t overpower the food. The Hoegaarden has a coriander and orange peel flavor, and a dry/sour aftertaste. It isn’t overly sweet, but was flavorful paired with the appetizer. Priced at $7. 25, it was served in a pint glass and has an ABV of 5%. Pairing with a different beer I would recommend the Paulaner Hefe-Weissbier made by Paulaner Brewing Company in Germany (ABV 5. 50%). Paulaner’s Hefeweizen has a banana and clove aroma, but has a better kick regards to taste because of the balanced and prominent taste of banana, clove, wheat, and caramel sweetness. It is a light beer that is high on carbonation, drinks smooth and is creamy- perfect for a poultry appetizer. Next, Mike recommended the New York Steak (14 oz. medium-rare) with a side of steamed vegetables and a baked potato topped with sour cream and chives. I paired the steak with a Belgian-style ale known as St. Bernardus Abt 12 Quadrupel. It had a total ABV of 10% priced at $7 and was served in a flare glass. This beer has a sweet, light-roasted malt, clove, banana, and candy sugar flavor with a subtle bitterness towards the end. It is remarkably flavorful which complements any robust, gamey meal such as the New York Steak. This Quadrupel isn’t quite as bold as other dark beers, but its smooth, full-body and rich taste made this pairing a satisfying meal. Another beer to go with Heroes’ New York steak would be the Dunkel Lager by The Olde Mecklenburg Brewery. It is dark yet light-bodied and smooth with an ABV of 4. 90%. Its initial taste of dark toast is mildly sweet and continues with bitter coffee and dark chocolate. It then finishes with a slight spicy presence which is perfect for any dish involving red meat. Among other recommendations, the waiter suggested the L. A. #19 Pastrami. Pricing at $12. 45, Mike described that it is served hot with Russian dressing, zesty coleslaw, Swiss cheese, mounted over rye bread and is served with a choice of sides, one being curly fries. The seasoning on the curly fries and the coleslaw on the sandwich calls for a beer that will cut from the saltiness. It paired wonderfully with an IPA such as Dogfish head 90 minute IPA (ABV of 9%) which was served in a pint glass priced at $7. A perfect suggestion for this pairing would be Russian River’s triple IPA, Pliny the Younger (ABV 11%). This IPA is extremely hoppy. With a strong scent of pine cone and a balanced blend of citrus and herbs it would do well to cut through the salt and fattiness. Other top-selling items were a couple of Heroes’ best-selling burgers. First was the California burger (priced at $18. 95). This burger is definitely a mouthful consisting of caramelized sauteed mushrooms, Applewood smoked bacon, pickle chips, whole leaf lettuce, tomato, avocado, cheese, onion, and pesto mayo topped on top of flame-broiled Angus chuck patty on a wheat bun. Containing bold greasy, flavors from the bacon and mushrooms I paired this selection with Stone Smoked Porter. It is an American Porter by Stone Brewing Co. with an ABV of 5. 9 % served in a choice of a pint, medium schooner glass, or large 34oz mug. The smoked malt in the beer complemented the large pieces of bacon. Like the Stone Porter, I suggest Hill Farmstead Brewery’s Everett Porter. It has an ABV of 7. 50% with a taste of roasted malt, dark chocolate and brown sugar on the finish which complements the mushroom taste. No hint of booze or hops on the flavor profile leaving the beer very drinkable and smooth. Either porters will do fine in cutting through the greasy flavors. The next Burger Mike suggested was the famous Heroes Kobe Burger. This 10 ounce Kobe beef burger is topped with lettuce, pickle chips, and Thousand Island dressing on an onion bun and priced at $13. 95. This burger seems simple; therefore, I would pair it with a beer extravagant with flavor such as Rouge Double Chocolate Stout. This is an imperial stout priced at $7. 00 with an ABV of 8. 7%. The choice side, specifically curly fries dipped in ketchup, complimented the stout due to the sweetness of the ketchup. The burger, having an onion bun, gave the beer a great contrast, therefore causing the sweet taste of the beer to counteract the wholesome onion flavor. A similar beer not offered at Heroes would be Alesmith Speedway Stout Vanilla and Coconut (ABV 12%). It has the same flavor profile but the amazing blend of vanilla, coconut, dark chocolate, coffee and toasted malts in the background gives this beer a very creamy, rich taste. It is also incredibly well balanced with no alcohol presence making it a great smoked meat or dessert beer. The last best-selling food item served as a lunch entree is the Beef Brisket Sandwich. It consists of tender, thin-sliced and slow-cooked brisket. Due to the large amount of beef, I would recommend a beer that provides cut or contrast. To contrast and cut the flavor of the protein which is salty and greasy, I recommend a dark, bitter and full-bodied beer. From their in-house selection, a mixture of the Stone Smoked Porter with the Stone IPA would pair well. The IPA will provide a refreshing citrusy and hoppy taste with higher alcohol content while the Smoked Porter will provide the dark, smooth, chocolate-coffee, smoky flavor. Combining both these beers into one drink will provide the contrast and cut needed to pair perfectly with the beef brisket sandwich. A beer not offered in this establishment that could also be considered is the Lost Coast Alley Cat Amber (ABV 5. 50%). This beer is well-balanced, full-flavored amber ale, providing an assertive and balanced blend of malts and hops, and will contrast the high protein flavor of the beef. Table 1 Food Heroes and Legends Beer Outside Beer Chicken Quesadilla Hoegaarden Witbier Paulaner Hefe-weissbier New York Steak St. Bernardus Abt 12 Quad Olde Mecklenburg Dunkel Lager LA Pastrami Dogfish head 90 minute IPA Russian River Pliny the Younger (Triple IPA) CA Burger Stone Smoked Porter Everett Porter Kobe Burger Rogue Double Chocolate Stout Alesmith Speedway Stout Vanilla Coconut Beef Brisket Sandwich Mix: Stone Smoked Porter with the Stone IPA Lost Coast Alley Cat Amber Everyone was satisfied with the in-house selection of beers but some recommendations were made. Many of the brand recommendations were Paulaner Brewing Co. , Russian River, The Olde Mecklenburg Brewery, Hill Farmstead Brewery, Alesmith Brewery, and Lost Coast which had produced beers that paired great with our meals. Generally, the 6 new brands were chosen either for similarity in taste and/or better taste, or business-related. For example, The Olde Mecklenburg Brewery is a newcomer in the brewing business. They were chosen due to their highly regarded beers and as a method of marketing strategy. OMB’s beers are only sold and distributed in North Carolina, but if Heroes and Legends carried one of their beers such as the Dunkel Lager in the West Coast customers will rush to try this new â€Å"rare† beer. It’s a great way to bring publicity about the OMB name to the West Coast as well as increase Heroes’ daily volume of customers. Some decisions were easier than others such is with Alesmith Brewery: their beer had a similar taste and profile as Rogue’s Double Chocolate Stout. All in all, Heroes and Legends’ beer selections were vast enough for me to have many options. As far as marketing techniques for beers at Heroes and Legends, a new strategy could be applied. Currently, tin and neon signs decorate the cluttered walls from corner to corner. It is overwhelming and lacks any description of each beer’s content. One good technique for introducing new beers is to have a specific beer on special every week or month- a â€Å"beer of the month† approach. Also, it wouldn’t hurt to have the servers make recommendations as a customer’s order is placed. Many of the recommended in house beers were great. Because the selections are already satisfying, our out of house beers resembled them. Therefore, it would not prove difficult to supplement our recommended beers into the current beer list. That is to say, advertising would not have to change much at all. In conclusion, blah blah something concluding this paper. Works Cited BeerAdvocate. (2013). Dunkel Lager The Olde Mecklenburg Brewery. BeerAdvocate. Retrieved from http://beeradvocate. com/beer/profile/19247/54854 Benitez, T. (2013). Beer and Food Pairings [Editorial]. Mens Fitness. Retrieved from http://www. mensfitness. com/nutrition/what-to-eat/beer-and-food-pairings Brewers Association. (2013). Celebrating the Best of American Beer. CraftBeer. com. Retrieved from http://www. craftbeer. com/beer-and-food/pairing-tips/pairing-chart Zagat. (n. d. ). Heroes and Legends. Menu. Retrieved from http://www. zagat. com/r/heroes-and- legends-claremont/menu Appendix Key Learnings Briana While doing this project I learned about the different tastes of certain beers in comparison of being on tap or in bottle. In my visit to Hero’s and Legends Bar and Grill, I learned that they do not carry any beers in bottle, only on tap. That night I ordered Rouge chocolate stout. I am a fan of most Rogue beers, specifically Dead Guy Ale. I enjoy Dead Guy Ale equally in bottle or on tap, but for some reason the Chocolate Stout didn’t excite me as much as it does in a bottle. While drinking it on tap, the beer did not have a finishing taste as it does in bottle. The strong chocolate taste was not as evident. Also, the bottom of the glass from the tap stout did not have residue of chocolate as it will when I buy a bottle and pour it into a glass myself. Therefore, I learned that I would most certainly, from now on, favor certain style beers out of the bottle, rather than on tap. Kayla I’ve learned that it’s not just the taste of the beer that sets it apart, but how it smells, looks and the dynamics of pairing it with food. I used to choose a beer based on its alcohol content and name. If it sounded unique, I would order it. Then I’d discern whether I liked the beer or not by how smooth it is and whether I liked the flavor. I never understood what each name meant, for example Pilsner or Dunkel. For the longest time my struggle trying to figure out which beer to order was like trying to find a new computer – I was inadequately informed and there are so many options. Thanks to this class, I don’t have to blindly choose my beers anymore. I can read their labels and, based on what type of beer it is, have a good image of what it looks like and how it will smell/taste. Omar Through this project I learned to start looking at which beer will go well with my food and not just order a random beer. By selecting a pairing of my choice I learned what to look at when pairing beer with food. Michelle The task of pairing food and beers may come off as overwhelming. It is important to remember that if it taste good to you, then that is what truly matters. In the vast market of craft brews (over 2,100 breweries as of 2012) pairing can be simplified to three key roles of beer- cut, contrast, and compliment. When finishing this assignment, it became evident that one beer can pair well with several different food options. For example, a nice whit beer can cut a fatty burger and then compliment a banana split. I feel, that after experimenting, my options have only been expanded for food and beer pairing and now there is an eagerness and excitement to put my knowledge to the test. More beer tasting!

Andrew Johnson Resignation :: essays research papers fc

The Impeachment of Andrew Johnson With the assassination of Lincoln, the presidency fell upon an old-fashioned southerner named Andrew Johnson. Although an honest and honorable man, Andrew Johnson was one of the most unfortunate Presidents. Over time there has been a controversial debate as to whether Johnson deserved to be impeached, or if it was an unconstitutional attempt by Congress to infringe upon the presidents authority. The impeachment of Andrew Johnson was politically motivated. The spirit of the Jacksonian democracy inspired Andrew Johnson. From this influence he helped found the Democratic Party in his region and became elected to the town council in 1829. After serving in his town council for two years he was elected mayor in 1831. Johnson was a strict constructionist and an advocate of states' rights who distrusted the power of government at all levels. Following his term as Mayor Johnson won elections to the Tennessee State legislature in 1835, 1839, and 1841. After serving these terms he was elected to Congress in 1843. As a member of the US House, Johnson opposed government involvement in the nations economy through tariffs and internal improvements. In 1852 Johnson lost his seat in the US House because of gerrymandering by the Whig- dominated state legislature. (Jackson) Following his loss he came back in 1853 to win a narrow victory for governor and served two terms. In 1857, Johnson was then elected to represent Tennessee in the US Senate. While se rving in the Senate Johnson became an advocate of the Homestead Bill, which was opposed by most Southern Democrats and their slave owning, plantation constituents. (Kennedy) This issue strained the already tense relations between Johnson and the wealthy planters in western Tennessee. Eventually the party split into regional factions. Johnson made the decision to back the Southern Democratic nominee, John Breckinridge. By this time the rupture between Johnson and most Southern Democrats was too deep to heal. The break became final when Johnson allied himself with pro-union Whigs to fight the Secessionist Democrats in his state for several months. When the Civil War began, Johnson was the only Senator from a Confederate state that did not leave Congress to return to the South. During the war, Johnson made the decision to join the Republicans in the National Union Party. In 1864, Johnson's big break came. Lincoln selected him as vice presidential running mate on the National running mate. When it came time for Johnson to deliver his inaugural address he delivered it while inebriated, lending credence to the rumors that he was an alcoholic.

Pepsi Refresh Project Essay

1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter, blog, and etc. The program effectively changed the way brands talk to consumers, leveraging the power of digital and marketing platforms, moving away from traditional marketing methods. Rather than spending hundreds, thousands of dollars advertising ‘Pepsi’ on media, we believe that Pepsi ought to relegate that money to create more valuable contents with refresh project, which can lead to deeper engagement and strong relationship between Pepsi and customers. The Refresh project could be evaluated by the level of engagement between the brand and consumers, social ROI and brand-equity results. By these evaluations and study, Pepsi Refresh Project program showed that consumers felt Pepsi was a brand that cares about the community. And also the program was a strong fit with their perception of Pepsi as a frontier of idea bank about social issues, and innovative brand. It did not generate the result as an ‘increasing of sales revenue’, but still it is valuable because consumers that may be able to remind about the Pepsi Refresh Project when choosing a cola ‘Pepsi’. Social network that Pepsi developed includes the largest engaged fan base of any beverage company active in US. And these fans are not only potential customers for purchasing Pepsi’s product, but also could be friendly allied customers when Pepsi shrinks. In addition, these evaluations and study showed both how Refresh project could be enormously successful and not successful. When Pepsi launched it and pulled out of the Super Bowl advertising, which they never missed for last 23 years, customers lost their mind, because watching a Pepsi’s  advertisement during the Super Bowl is part of the cultural experience of the game. It showed the power of making a big commitment to these causes. People really responded and said Pepsi is a good company by Refresh project, but at the same time, obviously, sales didn’t rise up. The people who got excited and voted and posted were often not Pepsi drinkers. It showed that the Refresh project was not related to what they really have meant for; it’s really hard to get something good to help Pepsi’s real purpose at the same time. Eventually, Pepsi’s market share has been crashed down on 3rd from the second position after pulled out of 2010 Super Bowl advertising. Nonetheless, because of building brand equity doesn’t translate into an immediate ROI, they should keep their Refresh project in 2011, treating as a big brand investment. But in the end, this Refresh project should be formatted some different way to be linked to sales in consumers’ mind in 2011. 2. If the Pepsi team continues to fund Pepsi Refresh in 2011, what changes would you make to the program to better achieve the brand’s objectives? Refresh project has benefited from notable customer’s interest from being the first mover of a radical approach. While innovative, Pepsi has some missed opportunities. For an instance, Pepsi missed opportunity to integrate Super Bowl TV advertising with Refresh campaign and to spur word-of-mouth chatter about its Refresh initiative. Pepsi’s biggest misstep was putting all its eggs in one basket and not benefiting from synergies of multiple media channels. From 2011, Pepsi should have relegated an appropriate amount of TV advertising budget to Pepsi Refresh for encouraging submitting ideas, voting and sharing their goals. In addition, Pepsi needs to believe in optimism and the power of people and their ideas to make better understanding what the Pepsi brand could be. Pepsi has been at the center of great cultural shifts across many generations. From 2011, Pepsi has to continue to measure success through its brand health metrics. By doubling the number of grants, Pepsi can extend their social impact to more individuals and communities. Since Pepsi Refresh  Project helped increased key brand health metrics in 2010, Pepsi needs to anticipate deeper consumer engagement and more user conversation through refresheverything.com site as well as the Pepsi challenge and power voting. Interaction with the campaign’s website may significantly increase brand attributes including favorability, intent and trust along with intent to purchase among millennials. For example, posting as ‘if you purchase Pepsi, you support the Pepsi Refresh Project’ on every Pepsi’s websites, blogs, and other digital social network windows and pages, it would make even deeper connection between Pepsi brands and consumers. 3. Should Pepsi advertise the Pepsi Refresh Project on the 2011 Super Bowl? We conclude that Pepsi should advertise commercials on the 2011 Super bowl with brilliant ideas and creativities as they had been done for last 23 years rather than focusing on arousing public opinions by Refresh project. Pepsi’s Refresh project is still good investment for their brand as well as to arouse people’s interest, but not on sales. First of all, the Pepsi Refresh Project did not directly contribute to sales increase of Pepsi. Pepsi’s top management was confused with the concept of brand and the sales. Although the Pepsi Refresh Project might have improved the brand image of the soda maker, however consumers lost touch with Pepsi commercials which led to the steep decrease of Pepsi sales. Brian Charneski, a representative of sixteen independent bottlers in the Pacific North west, expressed concern: â€Å"People feel good about the Pepsi Refresh Project and I think it’s neat, but it doesn’t translate to I’m going to buy a Pepsi.† Second, the Pepsi Refresh Project failed to attract the main target customers. Their original target customer were millennials(age 17 ~ 27) who were not as familiar with Pepsi as Boomers(age 41 ~ 60) or Generation Xers(age 28~ 40), but who have the great potential to consume Pepsi for the next couples of years. However, when we analyze Pepsi Refresh Project Voters breakdown, number of votes from Boomers and Generation Xers exceed that of millennials against Pepsi’s expectation. When we also look at Grantee Breakdown, non-profits organization grantees exceed individuals, which means  that the Refresh project program wasn’t directly attracting the right customers- both idea submitters and voters. This is neutral fact; however, non-profits organization grantees neither guarantee that they will spend a certain portion of Pepsi nor it will give rise to drink more Pepsi even though investing a lot of effort to advertise that Pepsi is taking care of consumers’ health. Third, Pepsi do not underestimate the importance of traditional media programs rather than social media programs. Although Pepsi put a great amount of money to social media programs, most consumers cared more about coupons and grantees rather than Pepsi’s original purpose that the on-line consumers are encouraged to blog about Pepsi’s efforts to increase awareness of their causes. Besides, consumers who took part in the Pepsi Refresh Project on-line stayed at the Pepsi website less than four minutes on the average. However, the traditional media people think about the effective and fun method which can foster the sales of Pepsi once they make a contract with Pepsi. Besides, the influence of traditional media on consumers is still effective. Lastly, Super Bowl’s influence on Americans and the whole world is gigantic. Super Bowl is not only a great Sports game, but also a great festival where people make happy memories with their friends, family and colleagues. The Super Bowl is a preeminent advertising arena, bringing in 100 million viewers anticipating the debut of new advertising during the game. Thirty-second advertising spots cost $2.5 to $ 3 million, and Pepsi had spent $143 million on Super Bowl advertising between 1999 and 2008. Consumers were deeply attached to Pepsi’s appearing in the Super Bowl, viewing it as part of the cultural experience of the game. People expect a fun and brilliant commercial than dull and serious ads such as the Pepsi Refresh Project on a Super Bowl. Actually Pepsi went back to their original commercial tradition, so they put three commercials Pepsi max: Love Hurts, First Date, and Torpedo Cooler. 4. Supplements 1. 2011 Super bowl Advertisement – Pepsi Max: Love Hurts (www.youtube.com/watch?v=deS6x0BLZrY‎) – Pepsi Max: First Date (www.youtube.com/watch?v=YalrseH-rB8) – Pepsi Max: Torpedo Cooler (www.youtube.com/watch?v=2ltgsp7QwKU‎) 2. Stock Market Price-earnings Ratio / Coca Cola & PepsiCo / 2009-current

Political Cartoon Analysis Essay

World War II was a time of great social turmoil in the United States, not only because of its active role in the war, but also because of the radical changes taking place in society. As an effect of the Jim Crow laws, people were beginning to speak up against segregation and demand equal rights. During this time, many activists and political reformists used different forms of social media in order to present their ideas regarding racism. In 1942, Dr. Seuss published this political cartoon in the New York PM newspaper as a way to address the issue of racial discrimination by urging change in the war industry. Because the war industry did not value the use of black labor in the war effort, the main idea presented in this cartoon is that both white and black labor are required to achieve real peace and equality in society. Seuss uses symbolism, his characters, and text in order to effectively portray his message to his audience, the people of the United States. Seuss uses Uncle Sam and the satirical character â€Å"War Industry† in order to represent the two conflicting viewpoints on the issue of racism. While Uncle Sam represents the democratic American ideals of equality, â€Å"War Industry† symbolizes the group of people, companies, and racial mindsets that support racial segregation. In this cartoon, Uncle Sam represents the goal of the American labor force: to incorporate the use of all men, regardless of race, in order to fight for the nation. However, the War Industry representative symbolizes a more prejudiced, racist mindset. His top hat and cigar reveal that he is of a wealthy class, which separates him from the common laborers and working class. He is seen to be playing only the white keys on the piano, which demonstrates the use of only white labor in the war efforts. His short hands represent his reluctance to incorporate black labor into the industry because of bigotry and racial stereotypes. Although Uncle Sam is not violent or imposing in this cartoon, his expression reflects sternness and forcefulness, showing his urgency to incorporate black labor into the war industry with a non-violent, practical approach. In addition to the use of his characters, Seuss uses text in order to convince his audience of his ideals regarding racism in the war efforts. The quote near the top of the cartoon states that â€Å"real harmony† can only be achieved by using both white and black labor in the war efforts. Not only does Uncle Sam advocate for equality, but he also wants to see the success of the war industry. He uses this appeal in order to address the desires of the wealthy class. By using the word â€Å"harmony†, he means both racial equality in society, as well as improvements in the war industry. The white keys on the piano are labelled â€Å"White Labor† which far outnumber the black keys. This represents the idea that black labor is seldom used in the war industry. Seuss wants to show his audience that, using both black and white labor force will improve the condition of society. Lastly, Seuss’s use of symbolism further demonstrates his message of racial equality in the war effort. The piano itself is a symbol for the distribution of work in the labor force amongst whites and blacks. In addition, the cobwebs on the black keys symbolize the rare use, or no use at all, of black labor during World War II. In addition, there is a uneven distribution of smoke coming out of the pipes of the piano. This shows that the instrument, or labor force, is not being used to its full extent. While some parts of the piano are stressed, others are seldom used and are neglected. This applies to the labor force in America. By not allowing blacks to work in the war industry, the full potential of America’s working class is not being used. In conclusion, Dr. Suess’s political cartoon addresses the issues of racial segregation within the American society. This political cartoon was widely controversial in its time because of its political stance and radical ideas that oppose the Jim Crow laws and the upper class of society. Although this cartoon did not directly cause a dramatic change in society, it advocated for a very important idea in American history, the issue of equality of all people.

Greggs plc Essay Essay Example

Greggs plc Essay Essay Example Greggs plc Essay Paper Greggs plc Essay Paper 1. 0 Executive Summary Greggs plc intend to spread out their operations into international markets in order to fulfill their overruling aim: ‘to be Europe’s No. 1 Bakery’ . Germany has been selected as the host state and justification for this determination has been discussed. : Furthermore. Greggs will come in the German Bakery market through the employment of a ‘Foreign Direct Investment’ method. more specifically a ‘Sales and Production Subsidiary’ . This study outlines the blend of marketing mix constituents used to place the offering ; the execution method adopted to guarantee effectual merchandise and service bringing ; and the control mechanisms utilized to do certain that aims are achieved. 2. 0 Introduction Greggs is the presently the taking UK retail merchant in the bakeshop market holding experienced high degrees of growing in 2002. The company achieved grosss of ?422. 6 million. an addition of 11. 9 % on the old financial. Its operating net income besides witnessed an addition of 11. 8 % to ?35. 3 million in 2002. Their popularity has quickly increased as consumers are seeking quick. convenient and indulgent nutrients to complement their fast-paced life styles. Greggs is actively spread outing their operations and have over 1. 200 retail mercantile establishments under the Greggs and Bakers Oven trade names. They entered into the international sphere in 2003 with the gap of two mercantile establishments in Belgium. This scheme was pursued in order to carry through the company’s long-run aim of going a leader in the European market topographic point. Further international enlargement will therefore fulfill their current aims and heighten their presence in the European bakeshop market. 2. 1 Report Aims To warrant market pick To set about internal and environmental analysis for the place and host state To place the most appropriate foreign entry scheme To orient a services selling mix to demands of the host market To propose methods of execution to let successful market incursion To supervise the advancement of this venture through the employment of control mechanisms 3. 0 Mission statement â€Å"We intend to be Europe’s finest bakery-related retail merchant. accomplishing our ambitious growing marks by achieving world-class criterions in everything we do. Our intent is the growing and development of a thriving concern for the benefit and enjoyment of employees. clients and stockholders likewise. 3. 1 Valuess Greggs is a customer-focused concern. seeking to supply first-class merchandises and services that deliver enjoyment and value-for-money. We are committed to people development. within a considerate civilization that combines liberty and answerability and maintains a strong focal point on profitableness. In all our activities. we aim to accomplish excellence through uninterrupted improvement† . 4. 0 – Market Choice Cannon and Willis propose a method of â€Å"simple riddance † to place a possible host market. This method of market pick ensures that the staying state satisfies all chief standards highlighted by the administration. The diagram below shows a systematic attack to happening a suited market for Gregg’s enlargement. Industrial. economic and cultural factors will be integrated into the choice procedure as these are cardinal to Greggs’ operations in add-on to their chief purpose: ‘To be the no. 1 bakeshop retail merchant in Europe. ’ Parallel to their aims. all non-EU states will be excluded from the choice procedure. Greggs’ 2nd precedence is to enter markets which display fast growing in bakeshop markets. The states with the highest degrees of class growing are shown below: Figure A Country Cakes and Pastries Market – % Category Growth 1995 – 1999 Portugal 4. 60 % Germany 3. 70 % France 3. 60 % Spain 1. 80 % Denmark 1. 80 % Using this tabular array. Greggs may extinguish Denmark and Spain from their market pick choice procedure. Psychological distance between the place and host state can besides find the success of international activities and therefore have been incorporated into the procedure. The Gallic have a broad choice of elaborate. exquisite and epicure dishes. This contradicts the typical merchandise proposition offered by Greggs. Although Greggs could see a focussed distinction scheme aiming niche markets. the copiousness of specialist bakeshop retail merchants would suggestively do the Gallic bakeshop market hard to perforate efficaciously and hence exclude it from farther examination. Lusitanian market tendencies highlight an increasing demand for â€Å"wholesome. household merchandises â€Å" . In contrast to the latter. Greggs offer an ‘on the move’ nutrient proposition which is typically consumed separately instead than in a household environment. Suggestively the Portuguese are loath to encompass new nutrient offerings as research illustrates a strong penchant for traditional culinary art served in traditional eating house scenes. Furthermore the market is dominated by both high street retail merchants such as Podaria Popular and industrial makers therefore connoting high barriers to entry are high. Having adopted this procedure of riddance. Germany appears to be the predominating market pick. Despite the high labor costs. long holiday clip and decelerate economic growing. Germany’s overall economic public presentation is the 3rd largest in Europe and accordingly presents itself as an attractive market pick for Greggs. â€Å"Products with a convenience character are go oning to turn out popular in the German bakeshop market. runing from ready to eat and impulse merchandises to in shop bakeshop merchandises â€Å" . Furthermore. â€Å"across the bakeshop market. international bakeshop fortes such as crescent rolls. ciabattas and baguettes are lifting in popularity. a contemplation of higher consumer demand for more non-traditional or fresh merchandises â€Å" . This market therefore presents itself as an ideal location for Greggs to spread out their international operations. Greggs will prosecute a ‘concentration’ technique with respect to state and client mark group. â€Å"A company may concentrate its attempts by come ining states that are extremely similar in footings of market features and substructure to the domestic market â€Å" . This will enable Greggs to understate hazard and benefit from cultural tantrum. Furthermore. as in the UK they will concentrate attempts on a foc ussed mark audience. 5. 0 – Internal and Environmental Analysis 5. 1 – Internal Analysis 5. 1. 1 Strengths Internal strengths need to be assessed to place assets. capablenesss and nucleus competences that are movable to the host state. Greggs is a good recognized bakeshop retailing trade name in the UK which aims to â€Å"create a individual and cohesive Greggs trade name countrywide â€Å" . This is being executed utilizing a coherent and consistent publicity of the company’s proposition and trade name across the state. Greggs have sustained a strong hard currency flow which allows them to put money in keeping in their retail mercantile establishments. bakeshops and trade name. Key investings include important financess spent on production installations to back up the growing of retail operations. Greggs actively seek to place their shops in outstanding locations relative to distribution channels and client entree. Greggs shops are typically located in busy and to a great extent populated towns where their fast and convenient proposition is ideal. In response to the 6. 4 % addition in demand for takeaway nutrients. Greggs is accommodating their servicescape to provide for these turning demands. 5. 1. 2 Corporate Culture Greggs operates in a hazard taking corporate civilization which allows them to be advanced and antiphonal to market alterations. They believe in supplying high client service taking to retain clients by bring oning trueness and trust. They place great accent on motivation and authorising employees as they believe that continued growing of the concern is a contemplation of the work force. These competences are movable and of equal value to the German market place. Greggs are actively spread outing their operations internationally in order to distribute hazard. increase international trade name consciousness of their merchandise portfolio and exploit fast turning new markets. 5. 1. 3 Value Chain Greggs UK have produced a ‘Value Chain Analysis’ which is â€Å"an analytical tool that describes all activities that make up the economic public presentation and capablenesss of the house. † This can be used by Greggs to exhibit nucleus competencies that can be exploited in the host market. 5. 2 – Environmental Analysis The environmental analysis purposes to place the current state of affairs of the German bakeshop market utilizing relevant tools of analysis and international research methods. A Plague analysis has been used to place influential factors for Greggs in Germany as discussed. 5. 2. 1 International Marketing Research â€Å"Marketing research refers to garnering. analyzing and showing information â€Å" . It is the deficiency of cognition on foreign markets that is one of the major barriers an international selling director must get the better of. It is hence imperative that Greggs formulate an effectual market research scheme as the first measure in get the better ofing this barrier. In this instance. international selling research was carried out for the intent of cut downing possible hazard and supplying us with a concluding systematic and nonsubjective attack for our proposition. Primary research has non been undertaken due to the restrictions of this study. However. if Greggs were to implement this internationalization proposal. primary research would be an imperative tool when sing market pick. These could include qualitative methods such as interviews and observation. Secondary signifiers of research carried out have included Government studies. Internet beginnings and text edition literature. and farther strengthened by journal articles. This assortment of informations aggregation methods helps to supply a rich analysis from legion beginnings as a foundation for decision-making. From this research the undermentioned factors have been taken into consideration when sing Germany. 5. 2. 2 Social A ; Economic Environment Social factors. as outlined in the PEST analysis outline the increasing tendency towards ‘on the go’ ingestion. This reflects the busy life style of the working population in Berlin hence the pick of location. The economic factor of high disposable income besides provides an attractive ground for Germany as consumer disbursement is high. 5. 2. 3 Prospective Country Culture Greggs may utilize the Hofstede theoretical account to â€Å"identify persuasive cardinal differences of national civilizations † and thereby measure their cultural tantrum. â€Å"According to Hofstede. the manner people in different states perceive and interpret their universe varies along four dimensions: power distance. uncertainness turning away. individuality and maleness. † The German civilization is a low context and explicit. possibly of all time more so than the British. Furthermore. â€Å"the German national outlook is of a comparatively high degree of uncertainness turning away. The Germans do non like a sense of insecurity which makes them experience uneasy in concern. ( Germans work with ) difficult facts. and sound statements â€Å" . There are hence little cultural differences that the UK direction squad will hold to see upon come ining the German market. 5. 2. 4 Market Competition Competition in the German market is a cardinal variable of Greggs’ success. Figure B- Competitor Analysis Germany bars and pastries market portion ( % value ) by company Manufacturer 2000 2001 Bahlsen 11. 2 9. 1 Lady Cake-Feine Kuchen 8. 0 6. 9 Dahli Kuchen 7. 4 7. 2 Grossbackerei Wendeln 7. 0 7. 0 Dan Cake 3. 2 3. 4 Kuchenmeister 7. 8 11. 3 ABK 9. 0 8. 6 Private Label 15. 1 16. 5 Other 31. 3 30. 0 Entire 100 100 It is hence of import to place. analyse and proctor competitory motion. Figure B illustrates the possible competition in the German bakeshop market in conformity to market portion 5. 2. 5 Geographic Climate Greggs’ gross revenues are affected merely by climatic extremes – really hot conditions can deject demand for bakeshop merchandises. and drawn-out rain or snow can do people reluctant to travel out and do their usual day-to-day purchases. This form is mirrored in Germany and hence fluctuations in gross revenues must be accounted for. 5. 2. 6 The German Market The usage of the Porters 5 Forces theoretical account has recognized the attraction of the German bakeshop market through the designation of barriers to entry and possible replacements. 6. 0 – International Marketing Aims In visible radiation of the administrations resources and competences. the following aims have been established: 6. 1 Short Term Aims Utilise promotional mechanisms to promote test and to animate client trueness to the trade name By carry throughing this aim. Greggs will be working toward procuring a loyal client base thereby supporting themselves. to a big extent. from rivals. Conduct quarterly pricing reappraisals to guarantee that monetary values remain competitory with challengers By guaranting competitory monetary values. Greggs’ reinforce their committedness to offering ‘value for money’ as highlighted in their mission statement. To guarantee all employees receive high criterions of preparation that is reflected in high quality service to the consumer Greggs corporate scheme highlights the importance of a merriment and supportive working environment. They promote themselves as being a â€Å"great topographic point to work † and promote personal development. This in bend reflects on their high quality service offered to the terminal consumer. 6. 2 Long Term Aims To continually supervise. anticipate and challenge rival motions in the bakeshop market. This will let Greggs to stay advanced and develop new and altered formulas in response to market alterations and consumer demands. To beef up and construct upon our topographic point market to accomplish 4 % place by 2010. This will be achieved through â€Å"core growing and debut of new mercantile establishments â€Å" . It will enable Greggs to be a adept participant in the German Bakery market ( see Figure B ) To broaden the Greggs merchandise portfolio by 5 % twelvemonth on twelvemonth. This will allow Greggs to spread out their operations. in line with their growing ideals. and to boot offer a larger merchandise scope to ever-evolving consumer demands. To establish a farther 6 shops in Germany by 2010 therefore spread outing range and influence. This will ease Greggs strive towards accomplishing their chief purpose: ‘To be Europe’s finest bakery-related retail merchant. ’ Increase consciousness of the Greggs trade name in the German bakeshop market By achieving trade name consciousness. Greggs will able to insulate themselves. to an extent. from the wrath of competition. The German bakeshop market is mostly disconnected therefore doing it an attractive market for possible new entrants. 7. 0 Foreign Market Entry Strategy â€Å"Firms make up ones minding to come in a foreign market face a critical determination in taking the best market entry manner to serve the market. This determination is important because it can hold an on-going impact on a firm’s international concern public presentation. † Root ( 1994 ) suggests three different regulations ‘Naive rules’ . ‘Pragmatic rules’ and ‘Strategy rules’ . However as a consequence of the progressively heterogenous nature of the international market. it is of import that Greggs do non generalize their attack. but adapt each entry manner harmonizing to the host market. The manner selected in Belgium hence. may non be wholly applicable to Germany. Based on this principle. Greggs will be using ‘Strategy rules’ which is when all entry manners are compared and evaluated before a pick is made. Furthermore. harmonizing to Hollensen ( 2001 ) â€Å"some houses have discovered that an ailment judged market entry choice in the initial phases in the houses internationalization can endanger the houses future market entry and enlargement activities â€Å" . hence exemplifying its importance to Greggs plc. Greggs will necessitate to see the chief groups of entry manner influencers prior to pick in order to place the most appropriate and profitable manner. 1 ) Internal Factors Harmonizing to the Company’s Act ( 1985 ) . houses with over ?5. 75 million in turnover and over 250 employee are classified as big. Greggs more than qualifies this with a turnover of ?422. 6 million and employment of 17600 people in 2003. This provides them with an equal resource capableness to open up a gross revenues and production subordinate in Germany. Furthermore. in developing their theory of internationalisation. Johanson and Vahlne 1977 assert that â€Å"uncertainty in international markets is reduced through existent operations in foreign markets ( experiential cognition ) instead than through the acquisition of nonsubjective cognition. † Greggs have already ventured into Antwerp and Leuven in Belgium hence increasing their experiential cognition and expertness. Greggs green goods is fresh and adust goods. In order to keep this stance. the lone executable option would be to bring forth. every bit good as sell in the host state. Additionally. because Greggs will advance themselves as a British company. they will be pass oning a clear derived function and competitory advantage. 2 ) External Factors Both the UK and Germany are members of the European community thereby cut downing their Socio-Cultural distance. This propinquity between states will therefore favour hierarchal manners of entry. Due to the propinquity between states perceived hazard is reduced. Companies are hence less loath to prosecute more affecting manners of entry. It has been stated that â€Å"the size of the host state is an of import attractive force to foreign direct investing † as big and turning markets will do direction more likely to perpetrate resources to the development of a entirely owned subordinate. With a population in surplus of 825 Million people in 2002 Germany is obviously a big and turning market doing it an ideally suited to a FDI manner of entry. Furthermore. the German bakeshop market is extremely disconnected which reduces barriers to entry in the signifier of dominant rivals. All other variables being equal. the higher the strength of competition. the more likely a house is to choose an export manner of entry. The German bars and pastries market is made up of several little participants each of which occupy little proportions of the market place. This presents itself as an ideal proposition to Greggs who will be able to set up themselves without dominant resistance. 3 ) Desired Mode Features The pick of manner of entry will besides depend on the attitudes of the determination shaper. Although it is hard to find how pro-risk or hazard averse Greggs Managing Director Sir Mike Darrington is. one may presume from their hierarchal entryway into Belgium that a high hazard. expansionist scheme has been adopted and will be pursued. The grade of control that direction desire over operations will assist set up which manner of entry to use. Hierarchical manners allow high degrees of control over operations guaranting that the latter are carried out to Greggs specification. All else being equal. the greater the resource investing. the lower the flexibleness of the concern. Consequently. if Greggs pursue a hierarchal manner of entry. they will hold to see their potency limited flexibleness. The above suggests that Greggs’ would profit from a hierarchal manner of entry as it satisfies all standards for the latter. This is where the house wholly owns and controls the foreign entry manner. However. regardless of the evident control over operations specified by this manner. the grade of control that caput office can exercise over the subordinate depends on how many and which value concatenation maps can be transferred to the market. Having reviewed all options. its was decided that a Gross saless and Production subordinate will be introduced in Germany go forthing the Research and Development and Marketing activities to be conducted at place in the UK. Harmonizing to Hollensen ( 2001 ) . holding selected this manner of entry. Greggs will profit from holding full control over the whole operation. Furthermore. Greggs has long term market potency in Germany and hence the ownership of a gross revenues and production subordinate will enable Greggs to construct a strong international presence over a long period of clip. This method besides eliminates the possibility that a national spouse gets a ‘free ride’ and allows Greggs to derive market cognition straight. A gross revenues and production subordinate will ease rapid entry to the German market leting speedy entree to its distribution channels. Plus. no transit costs will be incurred as natural stuffs will be purchased in the host state. In add-on to those proposed by Hollensen. Greggs may profit from being able to accommodate the ingredients used to German gustatory sensations. They can to boot orient the servicescape to German penchants. Greggs green goods is non-durable and therefore it would be inappropriate to demands to be produced and sold rapidly as it is preponderantly sell fresh nutrient. Retaining R A ; D and Marketing operations at place will cut down costs and hazard. Having established themselves in the German market. Greggs may see reassigning these operations over in the hereafter. Furthermore. using a hierarchal manner will enable Greggs to work new market chances every bit shortly as they arrive with minimum hold. In line with the latter. Abell ( 1978 ) construct of a strategic window provinces that there are merely limited periods during which the tantrum between the demands of the market and capablenesss of the house are at an optimum. Investing should hence be timed consequently. Although. this method will necessitate a great trade of investing in footings of clip. money and committedness. research has shown that â€Å"the net income returns generated by foreign direct investing manners are normally greater than those generated by exporting â€Å" . Harmonizing to the Uppsala Internationalisation Model. companies begin their internationalization process a ) by traveling into comparatively close markets foremost so more distant 1s and B ) companies entered new markets through exporting. Although at face value it appears that Greggs’ scheme contradicts the premises of theoretical account. it does nevertheless highlight the undermentioned exclusion: Firms that have larger resources can take larger stairss with fewer effects. Arguably Greggs autumn under this class. This theoretical account besides suggests that houses start by come ining markets which are nearer in footings of psychic distance hence cut downing uncertainness. Germany is considered comparatively near and despite linguistic communication barriers. the German civilization is similar to that of the UK as highlighted in the ‘Environmental Analysis’ subdivision of this study.

The Freelance Writer at Home

The Freelance Writer at Home The Freelance Writer at Home The Freelance Writer at Home By Colin Of all the benefits of being a freelance writer, working from home has to be one of the best. You can set your own pace, manage your time how you want it, and best of all, you get to be your own boss. Leaving the negatives out of the equation for the moment, what can a freelance writer do to make sure her working environment is as comfortable, supportive, and reliable as it would be, were she working in a city centre office? I’m not talking about front door security, a subsidized canteen, or even an ample supply of free staples and pens. I’m talking about the little things that affect productivity, like comfort, and staying sane. Here’s a few things all freelance writers can do to make the working day go that little bit easier. Buy A Good PC/Laptop This is more important than many writers realize, because when I say â€Å"good,† I really mean â€Å"reliable.† There’s nothing more infuriating to have a PC that hangs on you as a deadline approaches. If you can’t trust the machine you are working on to be there when you need it, maybe it’s time to reinvest. PCs and laptops are relatively cheap these days, and if you only intend to use it for writing on and connecting to the Internet, you need not go for a brand spanking new top of the range model. Save yourself some money and opt for a lesser model that’s just as new. So long as you can load up the software you need, and get onto the Internet, it will do just as well. Keep Software Current Maybe your PC is reliable and trustworthy, but it’s getting kind of slow. Windows 3.1 has almost ground to a halt and your printer drivers won’t install any more. If this sounds like you, not only should you be upgrading to newer hardware, but you should also think about updating your software. All things man-made ground to a halt and die, especially PCs, which have an optimal performance life expectancy of around five years. Therefore keeping up with the latest technology isn’t so much a flashy thing to do, it’s a vital one if you are running a home-based business and need to keep up with your competitors, and continue to produce quality work. Use A Reliable Printer Owning a suitable printer can not only save you time, but also money. I tend to favor laser printers for their speed and relative cost to maintain, but you should do some research to find out what type, make, and model suits you. Some printers are notorious for paper jams or the rate at which they require a refill, so find out before you buy. But A Nice Desk A nice desk that fits your writing style and feels comfortable should be a priority for every home-based writer. Among the most important things to consider when buying a desk are: Width: will it fit where you want it to go? Height: it should be comfortable to type on and have plenty of leg room. Cost: the cheaper the better, but you will get what you pay for. Surface space: how good is its ability to cope with papers and books strewn all over it and still allow you room to work on? Is there room for your PC/laptop, printer, telephone, etc.? Does there need to be? Keyboard drawer: some desks come with a pull-out drawer on top of which the keyboard rests. Some people don’t like these and find them awkward – do you? Invest In A Comfortable Chair A good chair in terms of comfort and design is an important investment for anyone who intends to sit on it for most of their working day. Not only is it good for comfort reasons, but also for health and safety. The main qualities in a chair to consider are: Back height: do you prefer high backs or low? Support: is the back supportive enough to keep your back straight, and protect you from potential spinal damage? Height to desk: can the height be adjusted to allow you to look at the screen straight on, and so that your arms are comfortable while you type? You would be amazed how many repetitive strain injuries writers get, purely caused by poor chair height. Swivel or static: do you want your chair to swivel, or do you prefer it grounded? Wheels: Do you like your chair to be able to move around easily? Material: are you a leather fan, or do you prefer cloth? CD/Radio Some writers concentrate easier with low music playing in the background; the type of music they listen to often influencing what they write. Others prefer to have total silence. Either way, having a small CD player or radio handy can be useful should the mood take you or if you rely on it. If you’re stressed about an urgent deadline, the facility for some Vivaldi might just do the trick. Book Case If you have the space, think about getting a book case. A lot of writers like to have their favorite books nearby, but also for practical reasons, being able to retrieve a reference book quickly without breaking your train of thought, is worthwhile reason enough. Warmth Working in a cold room is horrible, so make sure you have a source of warmth for those cold winter months. I have a radiator in my office as opposed to a heater, because I find the warmth much more pleasant as opposed to an air heater, which dries out my eyes. Window Being able to look out to the real world is something all home-based writers should do on a regular basis. Getting involved with your work to the point where you start to forget that life exists on the other side of the door, is a dangerous place to get to. Fish Tank A small quirk of mine, but I love the background noise generated by the tropical fish aquarium in the corner of my office. It’s not the fish that make the noise – they don’t talk to me or anything like that but the bubbles and flow of water give me the calming sensation of standing next to a gentle flowing river, which in turn, helps me focus on what I am writing. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Dialogue Dos and Don'tsWhat's a Male Mistress?15 English Words of Indian Origin